Active Body

We’ve been powerlifting mr olympia, Eggy Uno, to digital greatness for over two years. this is our latest works

Challenge

Renowned for his muscle flexing on stage, Eggy Uno most recently challenged Xilix Tech to flex our keyboard fingers and deliver a website solution with stacked functionality. Targeting 2 vastly different audiences the challenge here was to de-complicate the messaging and avoid confusion.

Solution

Taking into account 2 key elements of Active Bodies World, Xilix Tech decided to split the solution into 2 separate websites. One website tailored specifically for aspiring bodybuilders seeking transformation packages and the other for the avid fans and gym lovers seeking to purchase official ‘Active Bodies World’ merchandise. In addition to this, Xilix Tech adopted to develop a bespoke automated shipping module to handle orders without Eggy having to touch them – After all, we know that Eggy much prefers pumping iron!

Results

By separating both sides of the business, Eggy now has two tailor-made landing experiences to funnel separate marketing campaigns towards – Whilst still being able to manage from a single administration panel. Dedicated landing experiences with bespoke messaging is critical to improving conversion rates and ensuring value propositions are clear. With shipping, email and order automation, Eggy can now focus his attention on running the business and keeping social profiles up to date to retain his loyal following.

From The Client

“I would recommend Xilix Tech, to anyone looking for a new website. Steven and his team are some of the most diligent and hard-working people I’ve ever met! Not only do they manage to get the job done quickly, they listen to your business needs and then portray them in the light that you want for your website!”