How to Rebrand Your Social Media

When you do a rebrand for your business, you must update every strategy in your marketing plan to ensure consistency across all channels. One of the first strategies you’ll want to focus on is social media.

If you’re not sure how to rebrand your social media, we’ve got you covered!

Keep reading to check out our social media rebrand checklist. If you find yourself struggling to update your social media presence with your new brand, give us a call at (416) 850-5453 (or contact us online) to see how we can help you rebrand your social media!

If you want to learn how to rebrand your social media, check out these four steps for a successful social media rebrand!

Step 1. Create a launch day plan

The first step in how to rebrand your social media is to create your launch day plan. Before you change anything on social media, have a process in place for how you’re going to approach the changes and launch your new brand on social media.

You’ll want to map out every step of the process so you know what to focus on first. Creating a launch plan will help you determine who’s going to work on each part of the project. Make sure you set a deadline for each step, and for your launch day, so you know when your team must complete tasks.

By creating a launch day plan, you’ll stay focused and knock out every task you need to launch your social media rebranding seamlessly.

Step 2. Check for profile name availabilities

When rebranding on social media, you need to check the availability of profile names. Typically, when you rebrand your company, you choose a new name for your business. You should use that new name across all platforms.

So, when it comes to social media, you need to check to make sure that the new business name is available. There may be another company or page that already has the name you want. If that’s the case, you have two options:

• Purchase the name: You can reach out to the person or company that has your name and offer to buy their social media profile URLs from them.
• Create a different name: If you can’t get the company to sell the name and profile to you, you’ll need to get creative and think of a way to create a username that works for your business.

You’ll want to check profile name availability on all the social media platforms your business uses. Typically, you’ll want to try and remain consistent across all platforms with your name, so it’s easy for users to remember.

How would someone remember which username was for which platform?

So, as you try to claim a profile name for your brand, make sure it’s available on all platforms. Consistency is vital, so if one of your platforms doesn’t have the username available, go back to the drawing board for new ideas.

Step 3. Update any social media templates

As you learn how to rebrand your social media profiles, you’ll find that updating your templates is an important part. If you have pre-set social media templates, like for posts for sales or ads, ensure you change them to coordinate with your brand’s new look.

Whether it’s for posts on your profile or ads, you’ll want to ensure that you’re using your new brand name and style in your templates.

You don’t want to use these new templates, however, until launch day. You’ll want to continue using your old templates until you launch the new brand. So, if you have social media ads running, keep them as-is until you unveil your new brand officially.

Step 4. Create an FAQ for social

When you update your brand, you’re going to have dozens of people asking questions about the new brand. Many people will ask the same questions, and you’ll find yourself continually giving the same answers.

Create an FAQ rebrand for your social followers to save yourself time.

An FAQ will help answer questions your followers might have about the rebrand.

You can address questions like:

• Why did you change your name?
• How did you choose your new company name?
• What’s different with your company now?
• What does your logo mean?

If you have a loyalty program of some sort, you’ll also want to address if anything changed with it, like the name or how the program works.

Mainly, you’ll want to think about any possible question your audience might have about your rebrand and address it. It won’t prevent people from asking the questions altogether, but it’ll help you focus on solving more intricate problems.

Start your social media rebranding process today

Social media rebranding is an intricate process that requires updating all aspects of your social media presence. If you’re already overwhelmed with your company’s rebrand, you don’t have to go at it alone.