What is SoLoMo and Why Is it Important to Marketers?

SoLoMo is an acronym for Social+Local+Mobile marketing and it is an increasingly common term referring to a new marketing approach.

Marketers who approach today’s SoLoMo consumer with a new mindset are delving into exciting territory with plenty of opportunities.

Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical. That’s because small businesses don’t have the same resources to execute as larger-scale firms. In fact, you may be the founder and CEO who has also taken up the mantle of marketer.

The goal of marketing is to connect your business’ value to the right customer base. It’s a simple concept but it can take on a million different shades.

A successful SoLoMo strategy benefits Marketers–not only by increasing business but by transforming consumer behaviors. When SoLoMo campaigns are successful, consumer engagement with the brand increases. Consumers feel connected to the brand and become loyal brand advocates. Through word-of-mouth sharing, consumers can build a brand. Loyal consumers are also willing to offer feedback and help identify issues that the brand can improve upon. Knowing that they have a voice, consumers and businesses benefit from a spirit of collaboration, co-creation, and innovation, which turns into a win-win.

What ways is your company embracing SoLoMo marketing?